Jaime Moreno Peña, director of Colombia's biggest soda manufacturer Postobón was assassinated by unknown men in Cucutá this weekend.
According to local police, Morena was kidnapped by three men in black and found murdered hours later, close to the place where he disappeared.
The director was traveling with the company's sales representative when the unknown armed men forced him to leave the car and took him away.
Authorities launched an investigation.
