In order to enable your company to address its target audience more directly, we have tried to offer as many different ways to advertise as possible.
Readership Figures as of January 2011
The banner advertising costs are per CPM (Cost per thousand views). Your ad can be placed all over the website, in specific sections and categories or be placed only in articles tagged with specific keywords. The campaign costs are for one month of advertising and a permanent infomercial.
Site-Wide Advertising
- Header Banner (600 x 60)
Price: US$ 2.50 / COP 5000. - Text Link
Price: US$ 0.50 / COP 1000.
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Home page advertising
- Skyscraper (160 x 600) banner on the right of the homepage
Price: US$ 2,50 / COP 5000. - Banner 1 (600 x 60 - Above the fold)
Price: US$ 2,50 / COP 5000. - Mini-banner (350 x 40) banner on the top right of the homepage
Price: US$ 1.50 / COP 3000. - Banner 2 (600 x 60 - Below the fold)
Price: US$ 1 / COP 3000. - Text link ad (Three words - Below the fold)
Price: US$125 / COP250,000) per three months
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Content page advertising:
Content advertising can be geo-targeted to optimize the effectiveness of the campaign
- Rectangular (350 x 250) banner on the right of all chosen section, category and article pages
Price: US$ 3 / COP 6000. - Skyscraper (160 x 600) banner on the right of all chosen section, category and article pages
Price: US$ 2,25 / COP 4500. - Button (160 x 140) banner on the right of all chosen section, category and article pages
Price: US$ 1,50 / COP 3000.
Infomercials / Sponsored articles
- 500 words, 1 Mini-banner at bottom of page, 5 click-through links, 1 gallery of 10 images and a video.
- Price: US$ 500 / COP 1.000,000.
- 400 words, 1 Mini-banner at bottom of page, 4 click-through links, 1 gallery of 10 images and a video.
Price: US$ 450 / COP 900.000. - 300 words, 1 Mini-banner at bottom of page, 3 click-through links, 1 gallery of 10 images and a video.
Price: US$ 400 / COP 800.000. - 250 words, 1 Mini-banner at bottom of page, 2 click-through links, 1 gallery of 10 images and a video.
Price: US$ 300 / COP 600.000.
Campaigns:
- 1 Month Gold Advertising Campaign – 1 x 500 word Infomercial, 1 x Homepage Skyscraper, 1 x Content Page Rectangular Banner
Price: US$ 1000 / COP 2.000.000. - 1 Month Silver Advertising Campaign – 1 x 400 word Infomercial, 1 x Homepage Horizontal, 1 x Content Page Skyscraper
Price: US$ 850 / COP 1.700.000. - 1 Month Bronze Advertising Campaign – 1 x 300 word Infomercial, 1 x Homepage Skyscraper, 1 x Content Page Mini-Banner
Price: US$ 600 / COP 1.200.000.
General information
