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Target audience
Colombia Reports targets a strict niche; English-speaking people with an interest in Colombia. Colombia Reports stays true to its audience; the content published must be about Colombia and Colombia only.
Because of its loyalty to its audience, Colombia Reports knows to reach quite a determined audience with a clear common interest.
This concept allows parties that have an interest in selling Colombian services or products to people outside Colombia or reach people inside Colombia with a higher level of education to reach exactly the audience they intend to reach.
Geographics
The majority of our audience is located in North America. Foreigners inside Colombia and bilingual Colombians make up the second largest group. The third largest amount of visits come from Europe. Only 11 per cent of the website's visits are outside our three main target markets.
- United States and Canada: 57%
- Colombia: 16%
- Europe: 16%
- Rest of the world: 11%
Demographics
Because of the relatively short period of existence of Colombia Reports, we would be lying if we told you we know much about the demographics of our audience like age, gender and education level.
We are interested in our audience and have implemented the software needed to learn more about these statistics over time.
General information
